your Business at Coastshop
on CoastShop can be a very powerful way of directing potential customers to
your web site. People are coming to CoastShop looking for tourism information
and places to shop online. Make sure they consider your business when making
their purchases by advertising at CoastShop. We get over 50,000 unique visitors
We have the pulling power to send customers to your website.
Full page ad $49 for 12 months
|Full page ad (100 words) on any coastshop website for 12 months
Why Advertise at Coastshop
generate business and attract visitors to your website, your website needs
the exposure of a continual stream of targeted potential customers with an
interest in your product or service. Our core business is to help you get
that exposure and business.
This page uses a Question & Answer format, written in plain English free
from hype and jargon, which allows you to make a decision based on the facts.
Your Topic or Question
in it for me?
at CoastShop is commission-free.
of your business on websites visited by 90,000 plus targeted visitors per
month. We are in the top 500 Australian websites based on number of
unique visitors per month and also ranked 102 for all shopping sites in the
world (source: ranking.com March
of different promotions according to type, location and price
can promote your "special offers" (conditions apply)
to free consulting advice to help you get better results from your web site
link popularity for your own website because of CoastShop's high rankings
in popular search engines
cost website designs for businesses starting up on the web
and repairs of existing websites that are not performing.
for long term partnering
successful is CoastShop in attracting eyes to customer advertising?
websites consistently attract an average of 90,000 visitors per month. These
are "targeted" visitors who have already expressed an interest in
Australian and New Zealand accommodation, entertainment, shopping or tourism
related topics, etc... that is how they arrived on CoastShop in the first
place! We have the statistics to prove it !
enjoys exceptional rankings with all the major search engines and directories
for our targeted search words and phrases. You will be able to run those same
searches yourself and confirm all our top rankings.
what does this mean for the potential advertiser? The following example may
be more meaningful after you have reviewed the CoastShop website.
Of the visitors seeing my advert how many are likely to click on it and go
to my website?
It will vary, but the average is 1:10 across the whole advertiser mix. Some
advertisers get as high as 1:4 which confirms the value of targeted traffic
have my own domain and website, why do I need CoastShop?
A website should be built around targeted keywords, eg..."Sydney bed
& breakfast accommodation", "Gold Coast luxury apartment"
, and so on. When the web user runs a search using those words or phrases,
the sites containing those words on their web pages stand a good chance of
Thats fine for those keywords... but what about the thousands of potential
customers who use other keywords in their search? There is every possibility
they will never see your website. How are you going to reach them?
is where CoastShop comes in... we have a far greater range and variety of
search enquiries (using many hundreds of keywords) than your individual business
website can ever achieve by itself. CoastShop can significantly improve your
viewer base and at the same time, introduce your business to those additional
CoastShop the focus is on "findability" by the widest possible audience,
but without losing focus on quality, targeted traffic. When the major search
engines acknowledge CoastShop with a #1 rating, a best-of-the-best classification,
then all the businesses being promoted on CoastShop gain from the additional
will CoastShop promote my business & what are the costs?
Advertisers can choose from several advertising options,
and unique value added promotions such as "special offers".
advertise a number of accommodation properties that include:
Bed & Breakfast
Beach is a superb holiday complex on the beachfront at Burleigh Heads.
Three floors of luxury two-bedroom apartments, each with a sunny balcony
overlooking a centrally located swimming pool and B.B.Q. area. Each
apartment is open and spacious, stylish and sophisticated; elegantly
furnished with modern amenities
Promote Strong Selling Points
example highlights the major attractions of an absolute beachfront location
with views and beach access.
The 'Visit' link to the property provides direct access to your website for
further information about you accommodation property. The text component is
used to provide a brief snapshot of the property profile.
Is suitable for:
apartments - serviced apartments, hotels, beach resorts, beach houses, motels,
b&b's, guesthouses, farm stays, eco lodges.
of this type can be placed on any preferred page. The link is always to the
customer's own web site. Combo deals are available for placing enhanced adverts
on multiple web sites.
Cruise ship holidays
Extended overland tours for adventure travellers
businesses and tour operators have the opportunity to promote specific holiday
and tour packages. Accommodation properties can combine their accommodation
with holiday packages Each package receives a custom designed highlights page,
and links to the company's own website. An entry in Holidays Online automatically
qualifies for an entry in Tours Online if the customer so chooses.
CoastShop just another online directory ?
No... CoastShop is a whole-of-Australia information resource that attracts
a huge numbers of people specifically seeking information about Australian
accommodation, entertainment, shopping, holidays, travel, tourism, places
to stay etc. This approach makes CoastShop visible to a far wider audience
than is the case with promoters offering a listing in a directory. It also
means that the visitors to CoastShop represent a qualified, target audience
with a strong interest in advertisers products.
Once the viewer is on the CoastShop site, we then provide opportunities for
the promotion of products and services such as yours to those potential customers.
will I know if my advertising is working?
At each month end, our site log files provide information on the number of
visitors who access the pages carrying your advertisement and how many of
them clicked through from the advertisement to your website. That information
is closely monitored and customers are welcome to request the figures at any
Your website will have its own statistical reporting system that should show
which other websites have 'referred' visitors to your site. Just look for
our domain name to see the independent confirmation of the visitors we have
CoastShop help with my special promotions?
Yes.... all advertisers are entitled to submit their special deals for inclusion
into our 'specials' pages.
CoastShop help me fix my existing under-performing site?
Yes....this is one of our specialist areas. There are several possible reasons
why websites do not perform well. The most common one is a site that has been
developed for visual appeal but is lacking relevant content. The result is
a site that never appears when the viewer uses a search to find a relevant
The second most common reason is that your site has not been submitted to
the major search engines. Knowing which search engines to use, where to find
them and how to submit to them is the key. This is not a task for enthusiastic
amateurs and if you cannot accomplish it, you need to seek assistance.
the highly competitive quest for top rankings, it is not uncommon to find
websites using techniques that attempt to deceive the search engines and the
viewer. The term for this is "spamming". It takes many forms and
it nearly always, sooner or later, results in the offending site either being
dropped or penalised in the rankings and in the worst case, banned outright.
Recognising spammed sites and remedying the situation is part of the value
add service we offer.
a website placed into the search engines used to be free. Those days sadly
are gone, and while some free options still exist, website owners now need
to pay to get acceptance of their sites. Understanding the issues involved
in these payments, and submitting correctly, is a now a necessary part of
successful web site management.
have been through all of the above many times for our customers. We have learned
the lessons of how to build an effective website and which search engines
to submit to. The number of visitors to CoastShop is a testimony to our success
in getting web sites seen by the intended audience.
skill is part of the free consulting we make available to all our customers.
It's worth is often far greater than any amount paid to us by way of advertising
websites get more traffic by the inclusion in a good regional information
source that provides lots of relevant information to the viewer. CoastShop
is able to make its regional information available to customers wishing to
enhance their websites.
CoastShop offer cost effective site designs/redesigns?
Yes.... We can offer you 'value for money' wedsite design services using our
specific knowledge of Australian tourism and our other specialist knowledge.
As website design is not our core business but rather a value adding service
for new and existing advertising customers, we believe our prices for website
development to be the lowest available for work of similar standard.
is website management so important to the success of my site?
Ask yourself these questions:
of the major search engines know your site exists?
since your website was resubmitted to the search engines?
if it is still in the search engines
the ranking results for your primary keywords?
page design been optimised for best ranking results or is the focus on visual
do you know
how to read statistical reports (not "hits" or counters both of
which are of little value)
If the answers are "no" or "don't know", then we suggest
that you review the ongoing management of your site. It is widely acknowledged
that management is the key to all successful web sites, they are an asset
and need to be managed. We appreciate that while many customers are satisfied
with the level of service they receive from their webmasters, there are also
many who are dissatisfied with their internet results but do not have the
time, skills or inclination to undertake their own site management.
there cheaper options than CoastShop?
Yes... there are a lot of web promotion companies and/or regional and trade
organizations offering to enter your business into their regional directory
or similar. A few are successful in delivering enquiries, the majority are
not. The old adage of "you get what you pay for" applies just as
much to website promotion as any other activity.
approach is to provide genuine opportunities for quality exposure together
with levels of service, support and management that are necessary for a web
promotion to be effective. In short, we focus on the return on investment.
By all means compare prices.....all we ask is that you rate us against a comparable
level of quality presentation and choice, service and support functions and
a willingness to put meaningful performance results.
the CoastShop state and regional pages stay as they are?
No... the site pages are subject to ongoing improvements as updates and additional
information becomes available. As the popularity of CoastShop increases, more
and more contributions are received from people keen to see their town or
region receive a full and accurate description plus appropriate recognition
of their local attractions.
All such submissions are considered for inclusion into CoastShop as we are
committed to making it the best resource of its type on the internet.
there referees that I can contact?
Yes.... we do not put a list of individual customer names into public circulation
but upon receiving an enquiry from you we will direct you to a minimum of
Back to questions
What else should I know about?
Every commercial website is dependent on search engines (Yahoo!, Google, Alta
Vista, Lycos etc) for their exposure. Search engines prize web sites that
demonstrate quality presentation and original content. These features help
them retain a loyal band of users thereby making the search engine attractive
to big dollar corporate advertisers. CoastShop is very strong in the quality
and content areas which is reflected in some of the top 5 search engine positions
we have achieved.
line?.... if you are going to choose a web site to promote your business,
doesn’t it make sense to use the one that is going to receive the most
favourable treatment by the search engines? That is key to a successful website.
you need further information, contact us by email now I
need more information
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